Harley-Davidson
Harley-Davidson, Inc.
Key figures
Period Jan 2025 to Dec 2025ConsolidatedU.S. GAAP
RevenueDisclosed
US$4.5B
Operating marginCalculated
8.6%
Net assets to total assetsCalculated
39.0%
Company profile
Tables scroll sideways
Disclosed data
Profitability
★★★☆☆position among all companies
8.6%
Growth (revenue, 4-year average)
★☆☆☆☆position among all companies
-4.3%
Capital efficiency
★★★☆☆position among all companies
10.8%
Revenue and profit
Performance, financial position and capital allocation
Harley-Davidson
Recent performance trends
Harley-Davidson
Cash flow trends
Consolidated indicators (9 items)
| Item | 4 years ago | 3 years ago | 2 years ago | Last year | This year |
|---|---|---|---|---|---|
| Net sales | US$5.3 billion | US$5.8 billion | US$5.8 billion | US$5.2 billion | US$4.5 billion |
| Operating income | US$0.8 billion | US$0.9 billion | US$0.8 billion | US$0.4 billion | US$0.4 billion |
| Net income | US$0.7 billion | US$0.7 billion | US$0.7 billion | US$0.5 billion | US$0.3 billion |
| Total assets | US$11.1 billion | US$11.5 billion | US$12.1 billion | US$11.9 billion | US$8.0 billion |
| Shareholders' equity | US$2.6 billion | US$2.9 billion | US$3.3 billion | US$3.2 billion | US$3.1 billion |
| Net cash provided by (used in) operating activities | US$1.0 billion | US$0.5 billion | US$0.8 billion | US$1.1 billion | US$0.6 billion |
| Net cash provided by (used in) investing activities | US$-0.5 billion | US$-0.8 billion | US$-0.5 billion | US$-0.4 billion | US$3.8 billion |
| Net cash provided by (used in) financing activities | US$-1.9 billion | US$-0.2 billion | US$-0.2 billion | US$-0.6 billion | US$-3.0 billion |
| Cash and cash equivalents | US$1.9 billion | US$1.4 billion | US$1.5 billion | US$1.6 billion | US$3.1 billion |
Revenue scale in the same industry
Harley-Davidson
Transportation equipment: 34 companies · revenue · largest first・each company’s latest fiscal year・Consolidated・Disclosed
- 1 Ford MotorFY Dec 2025 US$187.3B
- 2 General MotorsFY Dec 2025 US$185.0B
- 3 TeslaFY Dec 2025 US$94.8B
- … 21 companies
- 25 Rivian Automotive, Inc. / DEFY Dec 2025 US$5.4B
- 26 HeicoFY Oct 2025 US$4.5B
- 27 Harley-DavidsonThis companyFY Dec 2025 US$4.5B
- 28 LCI IndustriesFY Dec 2025 US$4.1B
- 29 Patrick IndustriesFY Dec 2025 US$4.0B
- … 5 companies
Sources and methodology
Basic indicators
| Item | Value | Consolidated / Non-consolidated | Source |
|---|---|---|---|
| Purchase of property, plant and equipment | US$0.2 billion | Consolidated | Disclosed |
| Cash and cash equivalents | US$3.1 billion | Consolidated | Disclosed |
| Net cash provided by (used in) financing activities | US$-3.0 billion | Consolidated | Disclosed |
| Net cash provided by (used in) investing activities | US$3.8 billion | Consolidated | Disclosed |
| Net cash provided by (used in) operating activities | US$0.6 billion | Consolidated | Disclosed |
| Depreciation and amortization | US$0.2 billion | Consolidated | Disclosed |
| Dividends paid | US$86.39 million | Consolidated | Disclosed |
| Number of employees | 6,400 | Consolidated | Disclosed |
| Stockholders' equity (including non-controlling interests) | US$3.2 billion | Consolidated | Disclosed |
| Non-controlling interests | US$16.18 million | Consolidated | Disclosed |
| Net assets | US$3.1 billion | Consolidated | Disclosed |
| Net sales | US$4.5 billion | Consolidated | Disclosed |
| Operating income | US$0.4 billion | Consolidated | Disclosed |
| Net income | US$0.3 billion | Consolidated | Disclosed |
| Total assets | US$8.0 billion | Consolidated | Disclosed |
| Purchase of treasury stock | US$0.4 billion | Consolidated | Disclosed |
| Operating margin | 8.6% | Consolidated | Calculated |
| Net assets to total assets | 39.0% | Consolidated | Calculated |
| Net margin | 7.6% | Consolidated | Calculated |
| Return on equity | 10.8% | Consolidated | Calculated |